Booth Strategy Consulting

Your booth isn't the problem.
Your booth layout is.

One 60-minute video consult and a written action plan, built from 29 years of actually selling at shows, not theory.

Book Your Session: $129
Who This Is For
Craft fair vendors
Festival vendors
Farmers market sellers
Trade show exhibitors
Holistic & wellness practitioners
Event promoters
First-time vendors
Vendors whose sales stalled
What's Included
01
Layout & Traffic Flow
Entry point, sightlines, and fixture placement, mapped to how customers actually move through a booth.
02
Merchandising & Pricing Display
What to put at eye level, what to put in hand's reach, and how pricing or menu signage changes buying behavior, whether you're selling a product or booking a session.
03
Signage That Stops Foot Traffic
What actually gets someone to stop walking. Most signage doesn't.
04
Staffing & First 10 Seconds
What you or your staff say and do in the first ten seconds of a customer interaction. This is where most sales are won or lost.
05
Ranked Action Plan
Everything to fix before your next show, in priority order: written down, not just talked through.
29
Years Selling at Shows
1997
Started Vending
1
Published Book

Nic Scogna has sold at craft fairs, festivals, and trade shows since 1997: 29 years on the vendor side of the table, not the consulting side. He's run booths solo and with crews, in 10x10 tents and 20-foot trade show islands, selling everything from handmade goods to branded merchandise. He's also the author of A Vendor's Guide to Festivals and Events. This isn't secondhand advice. It's what's worked, and what's cost him money, across three decades of shows. The booth fundamentals don't change based on what's on the table: the same layout, signage, and first-contact principles apply whether you're selling handmade jewelry or booking tarot readings.

The Booth Strategy Session
$129

60-minute video consult + a written action plan you can hand to whoever sets up your booth. One session, one price: no tiers, no upsells during the call.

Book Your Session
FAQ
What if I don't have a booth yet / haven't done a show before?

That's fine. The session still applies. We'll build your first layout from scratch instead of fixing an existing one.

Is this in-person or remote?

Remote. It's a 60-minute video call, so you can do it from anywhere, and you get a written action plan afterward either way.

What kind of shows does this work for?

Craft fairs, festivals, farmers markets, trade shows, and holistic/wellness events: anywhere you're running a booth to sell product, book sessions, or generate leads.

I run a holistic or wellness booth (readings, energy work, bodywork), not a product booth. Does this still apply?

Yes. Layout, signage, staffing, and the first ten seconds of contact decide the outcome whether you're selling a product or booking a session. If anything, it matters more for service-based bookings, since people have to commit to time and trust before they buy.

Do I need to send photos of my booth beforehand?

Helpful but not required. If you have photos or a floor plan of your space, send them ahead of the call so we can dig in faster.

How is this different from generic booth-design advice online?

It's specific to your product, your space, and your traffic pattern, not a generic checklist. It's also informed by 29 years of actually doing this, not researching it.

What do I get afterward?

A written action plan: the specific changes to make before your next show, ranked by what will move the needle most.

Not Ready to Book? Start Here.

Grab the free checklist: 12 Booth Mistakes That Cost You Sales, the same issues Nic sees over and over, and how to fix them before your next show.